Quantitative Research

Quantitative Research

Quantitative research is gathering information of statistical data that includes numbers. These include surveys and questionnaires, which show a chart/graph of gathered information of the most popular subject. Quantitative research is useful for finding out what people prefer, marketing and targeting audiences.

Quantitative research also gathers hard facts of information. Quantitative research measures the research by counting the opinions, using percentages.

Here are a couple of methods of quantitative research; Questionnaires, which include closed questions and answers such as yes/no, this is good for straight answers and opinions. The advantages of questionnaires are that you can import the opinions into percentages of people’s interest’s preferences. Questionnaires are also easy to make, and it is easy to import the data into a graph or chart.

As part of my factual documentary assignment, I shall be using quantitative research to gather statistics on people’s interests along with the UK viewing figure based on history documentaries.

In order to gather the statistics, it would be beneficial for the researcher to create a questionnaire that will have a multiple-choice questions relating to history programs. Once this is complete you can then gather the statistics you can then put the data in a graph to show the popularity, you can use Microsoft Excel to create the graph.

Quantitative research can be used for targeting audiences, by finding out people’s preferences and interests. To gather information of viewing figures you can use websites such as B.A.R.B. BARB is good for finding out target audiences preferred programs.